We all do our shopping and likewise, I give visit to UK food retailers every week and one burning question for the last eight years I kept it to myself. That is - How come all the trolley's full of "read to eat" high fat, salt, and sugar ( ALL CLEARLY LABELLED AND COLOUR CODDED) are in the trolley? When you go out and if you are a public health worker or a nutritionist then please make sure you just observe what you see on shopping trolley and people are checking out. When I had my trolley full of fresh leafy vegetables and fruits, it did cost me £65 for my weeks fruits and vegetables. But when I did observe the next couple of checkouts with the Ready to EAT food and alcohol, all I can see it was a weeks worth of shopping for less than £50 . So, why on earth, I can see all public awareness campaign for fruits and vegetable consumption and all the scientific evidences out there with premium price tags on them. Fruits and vegetables keeps you healthy and a lot of benefits are out there and I am not here to discuss the benefits because it is already proven and somewhere in our mind we all know about it. So, what can motivate the overweight and obese society follow a healthy trolley. I have a proposal for all the UK food retailers- " Why not we have a healthy trolley competition " Nationwide. All of us together we can do it. If you are ASDA, Morrison, Sainsburys, Tesco, Aldi, Lidl, Waitrose, Booth or anyone else I forgot to mention: please let me know your thoughts nationwide promotion together and I can share the healthy trolley campaign. If we can all get together and actually give rewards for healthy shopping that might get us somewhere in the next 10 years and you can all and I mean it all of us together can make a difference today in reducing UK's non communicable diseases risk. I pray to all the UK food Retailers to come together to promote healthy eating today and we can all make a difference.
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